5 Tricks for a Winning Grant Application

Winning grants isn’t just about filling out forms - it’s about strategic storytelling, alignment, and proving impact. Having worked with not-for-profits and social enterprises through Giving Tree Advisors, I’ve seen what makes an application stand out. Here are five key tricks to increase your chances of success.

1. Build a Strong Case for Support

Funders need to understand why your project matters. A strong application clearly defines the problem, backs it up with data, and shows why your approach is the right solution. Instead of simply saying, “We provide education programs for young people,” explain the specific challenge, its urgency, and the difference your work makes.

2. Align with the Funder’s Priorities

Many great projects miss out on funding because they don’t align with the grant’s focus areas. Before applying, read the guidelines carefully and tailor your response. Use the funder’s language and directly connect your project to their mission. If your application feels like it could be submitted to any funder, it’s probably not specific enough.

3. Make the Budget Tell a Story

Budgets are more than numbers—they show how funding will create impact. A well-structured budget should be realistic, transparent, and directly tied to project outcomes. Funders also want to see sustainability beyond their grant, so if applicable, highlight co-funding or long-term plans.

4. Focus on Outcomes, Not Just Activities

Funders don’t just want to know what you’ll do—they want to know what difference it will make. Clearly differentiate between outputs (the work you’ll deliver) and outcomes (the change it will create). Instead of just listing activities, explain how they will improve people’s lives, backed by measurable goals.

5. Keep It Clear, Concise, and Human

Funders read hundreds of applications. The strongest ones are clear, direct, and engaging. Where possible, include real-life examples or testimonials to make the impact tangible. Avoid jargon and unnecessary complexity - if someone outside your organisation wouldn’t understand it, simplify.

Final Thoughts

A well-crafted grant application takes time, but the effort pays off. At Giving Tree Advisors, we help not-for-profits and social enterprises refine their grant strategies to increase their chances of success. If you need support, let’s chat.